It's all true. The marketing people at Gap took one look at the site visits for this blog, then drove a truckload of money up to my flat, with the balloon. "Put it where you want, just make sure you can see the logo", they said, scooping great wads of £50 notes into a sack on my doorstep.
Not really, they'll never know or care. Anyway, it's either an old or a very new balloon: they changed their logo at great expense over the new year, but hadn't realised that so many people loved the old one (or hated the new), and reverted back to this at doubtless substantial cost a week later. I imagine balloons printed with the short-lived replacement logo will fetch a tidy sum from short-lived logo balloon collectors in a few years.
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